What is an example of a disincentive that could affect consumer behavior?

High taxes on luxury goods serve as a clear example of a disincentive because they increase the cost associated with purchasing these items. When luxury goods are heavily taxed, consumers may be discouraged from buying them due to the higher overall price tag. This can lead to a decrease in demand for luxury items, as consumers may choose to forgo them or opt for less expensive alternatives.

In contrast, discounted prices on everyday items act as an incentive, encouraging consumers to purchase more due to perceived savings. Advertising campaigns and loyalty rewards programs are also incentives designed to motivate consumer purchasing behaviors rather than deter them. Disincentives typically involve increases in costs or barriers that make a particular action less appealing, which is precisely what high taxes on luxury goods accomplish in consumer decision-making.